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Monday, May 29, 2006

Magic Johnson Enterprises Launches Travel Agencies

The last few years, there has been a real interest in celebrity travel as travelers note which resorts stars choose for their own getaways. Now one celebrity has taken that a step further with his own travel agency.

Magic Johnson Enterprises, in partnership with CruiseShipCenters, GOGO Worldwide Vacations and Royal Caribbean International, has launched the Magic Johnson Travel Group (MagicJohnsonTG). The launch took place aboard the brand new Royal Caribbean International cruising vessel Freedom of the Seas -- the largest ship to ever sail.

According to the press materials, the first multicultural home-based travel agent initiative and franchise network specifically targeting African-American, Hispanic and Asian- American franchisees and customers, MagicJohnsonTG aims to cultivate organic growth in the minority travel segment and incite entrepreneurs from Urban America.

Headquartered in Miami, MagicJohnsonTG features home-based franchises throughout North America.

"Magic Johnson Travel Group was created with the goal of building a network of culturally diverse home-based travel agents, who sell to their communities, neighbors and friends," says Earvin "Magic" Johnson, CEO, Magic Johnson Enterprises. "I have been privileged to partner with three well respected companies in the travel industry. My company's role is to provide a trusted voice for Urban America and to pass along entrepreneurial economic empowerment to those communities."

Minority travel has grown at a quicker rate than overall U.S. travel volume, with a 4% increase among African-Americans, a 10% increase among Asian-Americans and a 20% increase among U.S. Hispanics.


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